Hi, I’m Farhana – a mindset and direction coach for women in music and creative spaces.
After 15 years in music marketing, I found myself ticking all the boxes… but still feeling off. On the outside, I was thriving – leading teams, speaking at conferences – but inside, I felt stuck, drained, and unsure of what I was even chasing.
A free coaching course changed everything. It cracked something open in me. The more I learned, the more I grew. And I started using those tools with my team, helping them navigate self-doubt, imposter syndrome, burnout.
That’s when I knew: this is what I’m meant to do.
Now, I coach brilliant creative women to get clear, build confidence, and reconnect with the version of themselves they actually like.
I bring experience, empathy, and a whole lot of realness to help you take action, without burning out or selling yourself short.
(Currently completing my formal certification.)
Before coaching, I spent 15+ years in music marketing, working with some incredible brands - including:
